Ryfa and Zenka
| Hardware Mascots | |
|---|---|
 | |
| General Information | |
| Full Name | Ryfa and Zenka |
| Alias | Ryzen Girls |
| Debut | 2017-07 |
| Representation | |
| Represents | AMD Ryzen |
| Appearance | |
| Hair Color | Usually: Red (Ryfa), Orange (Zenka)[1] |
| Eye Color | Usually: Brown (Ryfa), (Zenka)[1] |
Ryfa and Zenka are characters that represent the AMD Ryzen processors, a brand of x86-64 microprocessors that debuted in 2017 with the Ryzen 1000 series, bringing significant performance improvements over the previous AMD FX processors.
There is no known information about their character nor who exactly designed them.
History
Ryfa and Zenka originate from Singapore and first appeared in the Asian AMD Ryzen Mascot Hunt campaign from August 1 to September 30, 2017, during which residents of Thailand, Malaysia and Singapore could get a discount for some motherboards supporting Ryzen processors, via a mobile application that also featured Amada Kokoro.
Merchandise such as mousepads or clear files featuring the girls were distributed in campaigns in order to promote Ryzen products at least until late 2018[2], and the girls were still used in 2020 to illustrate some PC building guides[3].
The characters were relatively popular in Japan, Zenka reaching the Top 10 five times in the Akihabara Moe Characters Contests (8th in 2017, 6th in 2018, 7th in 2019, 10th in 2020 and 2021), and Ryfa doing so twice, being 7th in 2018 and 8th in 2019.
-
Poster for the AMD Ryzen Mascot Hunt campaign.
What Makes Them Mascots
- The Ryzen color scheme is part of their design, and they also have ornaments looking like the actual CPUs.
- While not directly endorsed by AMD itself, several stores used them to promote Ryzen CPUs and related products.
- Merchandise featuring them was made.
See also
External Links
- A Blog Article about Ryfa and Zenka and some more background.
Notes and References
- ↑ 1.0 1.1 In some Japanese campaigns, they respectively have pink and blue hair and eyes instead. Additionally, Zenka was once depicted with green hair and eyes during a Christmas campaign.
- ↑ Akiba-PC Article from December 2018 mentioning a Ryfa and Zenka Christmas Tote Bag
- ↑ Akiba-PC Article from April 2020 mentioning such guide